Arty Mouse Licensing
The licensing strategy for Arty Mouse is underpinned by the successful international book publishing programme and will commence in the UK, identifying licensees which share the Arty Mouse brand values. Licensing activity will then expand across overseas territories where co-edition book publishing is established.
- There are currently 64 leading UK retail partners for Arty Mouse, including M&S, John Lewis, WHSmith, Sainsbury’s, Waterstones and Foyles.
- Arty Mouse books were sold to more than 40 countries in 2015/16.
Education
A unique preschool brand
Arty Mouse is the only brand to teach early learning concepts through the medium of art.
Through visual learning, Arty Mouse teaches children to express themselves and what they see in the world around them before they can read or write.
All Arty Mouse products include notes for parents and different learning outcomes for all ages.
Catalogue & Style Guide
Arty Mouse Style Guide
Arty Mouse Catalogue 2017
About Us
Imagine That is an independent children's publisher with a simple mission – to create the best books for children that will inspire them to read, learn, play and create.
We live and breathe children's books, and we work with some of the best publishing talent to make them.
Every new title is brought to life with our outstanding recipe of love, inspiration and creative gusto – and we continually tweak our ingredients to make sure that there's always a special something to tempt all tastes.
We aim to captivate, enthuse, surprise and excite our readers, and if they are happy, then we are happy too.
Arty Mouse Timeline
Arty Mouse Meets the World
International book publishing launch at the Bologna Children’s Book Fair.
April 2015
Publishing Launch in the UK
First books published in the UK following launch at the London Book Fair.
April 2015
Arty Mouse book co-editions sold to Estonia.
May 2015
Arty Mouse book co-editions sold to Spain.
May 2015
Arty Mouse book co-editions sold to France.
June 2015
Arty Mouse book co-editions sold to Italy.
October 2015
Activity Kits Triumph at Progressive Preschool Awards
Arty Mouse activity kits win Best Preschool Publishing Range category at the Progressive Preschool Awards.
November 2015
Arty Mouse book co-editions sold To Malaysia.
November 2015
Arty Mouse books sold to Canada.
December 2015
Arty Mouse Ranged In M&S
Five book kits and activity titles ranged into 250 M&S stores.
January 2016
Arty Mouse book co-editions sold to Bosnia and Herzegovina.
February 2016
Arty Mouse book co-editions sold to New Zealand.
February 2016
Arty Mouse ranged in John Lewis.
March 2016
Arty Mouse book co-editions sold to Slovakia.
March 2016
Arty Mouse book co-editions sold to Czech Republic.
March 2016
Arty Mouse book co-editions sold to Sweden.
March 2016
Happy 1st Birthday Arty Mouse!
160,000 books sold in Year 1.
April 2016
Arty Mouse book co-editions sold to Mexico.
April 2016
Perfect Partners For UK Retail Success
64 leading retail partners now stock Arty Mouse books including: M&S, John Lewis, The British Museum, and many more.
June 2016
Arty Mouse book co-editions sold to Argentina.
June 2016
Arty Mouse book co-editions sold to Australia.
July 2016
Arty Mouse book co-editions sold to Portugal.
August 2016
Publishing Launch In The US
First Arty Mouse titles published in the US following launch at Book Expo America. Books distributed by IPG.
September 2016
Brand Licensing Launch
Arty Mouse brand licensing launched by Edutainment Licensing at Brand Licensing Europe in London.
October 2016
Bookchart Success In Argentina
Arty Mouse books prove to be a hit with children in Argentina. Three books go straight into the national top ten best-seller charts following launch.
November 2016
Arty Mouse Apps
Tap Tap Tales license Arty Mouse and will create seven Arty Mouse apps for iOS and Android platforms. The fun educational apps will be available worldwide in English, French, Spanish, German, Portuguese, Russian and Italian in 2017.
December 2016
Creative Play Awards Success
Trace, Colour, Copy and Cut activity book is runner-up and highly commended at the Creative Play Awards.
December 2016
Arty Mouse book co-editions sold to Serbia.
December 2016
Arty Mouse book co-editions sold to Greece.
December 2016
Personalised Gift Books
Expert creators of personalised children’s books, Signature Gifts, sign Arty Mouse license and will release three innovative keepsake books in 2017.
January 2017
Arty Mouse book rights sold to China.
January 2017
528,000 Books Sold!
Arty Mouse travels the world with titles available in over 40 countries.
January 2017
Arty Mouse book rights sold to Korea.
January 2017
Cross-category Licensing in Korea
Contents & Company are the latest member of the Arty Mouse family and will create educational software, workbooks, stationery, bags and play sets based on the early learning through art brand.
The cross-category licensing programme will start with innovative 'play beyond the screen' technology. A perfect combination of software and hardware that allows hands-on creative play in the real world to really interact with a tablet screen.
February 2017
Spring Fair Launch
Signature Gifts launch Arty Mouse Gift books at UK Spring Fair alongside other licensed properties including: Beatrix Potter, The Hungry Caterpillar, The Beano, and Ladybird in 2017.
March 2017
Notonthehighstreet.com
Personalised gift books go on sale on Notonthehighstreet.com. See the full Arty Mouse range here.
March 2017
Arty Mouse signed as a contributor on the KidsCast entertainment platform.
March 2017
KidsCast Magazine
Arty Mouse launched in the KidsCast magazine 'Imagine' with creative fun pull-outs.
March 2017
Promotional Partners Worldwide to represent Arty Mouse for Licensing in China, Hong Kong, Taiwan and Macau.
March 2017
Animations International to represent Arty Mouse for Licensing in Turkey.
March 2017
Think Tank Emporium to represent Arty Mouse for Licensing in US and Canada.
March 2017
Licensing Expo Japan
Arty Mouse will be at Licensing Expo in Tokyo from 26th - 28th April 2017.
He can be found in the International Pavilion on the Edutainment Licensing Stand (A34).
April 2017
Good behaviour app
Arty Mouse licensed to Jessami for innovative good behaviour iOS and android app.
April 2017
Licensing Expo Las Vegas
Arty Mouse will be at Licensing Expo in Vegas from 23rd - 25th May 2017.
He can be found on the Edutainment Licensing Stand (A94) which is opposite the LIMA and MatchMaking Lounges.
May 2017
Personlised gifts
Personalised Arty Mouse gift range launched by Signature Gifts in the UK and US.
June 2017
Loved by Parents Awards
Trace, Copy, Colour, Cut shortlisted in Best Art or Creative Activity and Best Activity Book Categories for the Loved By Parents Awards:
https://www.lbpawards.com/2017shortlist/
June 2017
Arty Games
MarketJS sign license for HTML5 games.
June 2017
June 2017
Asia Licensing
Empire Multimedia appointed as licensing sub-agents for Arty Mouse in Asia.
July 2017
Arty Mouse Numbers App
The first Arty Mouse app, from Tap Tap Tales, is released.
Loved by Parents Awards Winner
July 2017
Arty Games
Two new HTML games are released by MarketJS. Click the images below to try them!
September 2017
Arty Apps in China
Promotional Partners Worldwide sign agreement to launch Arty Mouse apps in China in 2018.
September 2017
Arty Mouse Shapes App
The second Arty Mouse app, from Tap Tap Tales, is released.
Awards accolade
Trace, Copy, Colour & Cut wins a bronze medal at the prestigious Right Start Best Toy Awards.
October 2017
Arty Mouse launched on good behaviour app
Arty Mouse launched on critically-acclaimed ‘Do You Promise’ app platform.
November 2017
Arty wins app award!
Tap Tap Tales Number app wins Tutora ‘Best Educational App’ award.
November 2017
Arty Apps Launched in Turkey
November 2017
Arty Mouse books published in Korea.
January 2018
Get Busy with Arty Mouse
Arty Mouse to feature in the best-selling preschool magazine ‘Get Busy’ throughout 2018.
January 2018
Arty Mouse Colours
New Arty Mouse Colours app goes live in seven languages.
January 2018
Arty Mouse Apps
Arty Mouse apps go live in Turkey.
February 2018
Chinese State Television
Arty Mouse book promotion organised by Promotional Partners Worldwide appears on Chinese state television.
March 2018
Bookr Kids
Arty Mouse books licensed for interactive schools library app by Bookr Kids.
June 2018
Exim Licensing
Exim Licensing signed as sub-agent to represent Arty Mouse in Mexico.
July 2018
Arty Mouse Activity Kits
New activity kits to be published in South America.
September 2018
Play Centres
Arty Mouse play centres to be launched in China by Jolliplay.
October 2018
Contact Us
Arty Mouse HQ
Book Sales
Steve Munnings
Email: steve@imaginethat.com
Tel +44 (0) 1394 386651
www.imaginethat.com
Press and Media
Dan Graham
Email: dan@imaginethat.com
Tel +44 (0) 1394 386651
www.imaginethat.com
Licensing
Denise Deane
Email: denise@edutainmentlicensing.com
Mob +44 (0) 7976 242949
Tel +44 (0) 207 9850310
www.edutainmentlicensing.com
Worldwide
China, Hong Kong, Taiwan, Macau
PPW Digital
Email: yvonne@ppw-china.com
Tel 0086 18121024889
www.ppw-china.com
USA and Canada
Think Tank Emporium
Joan Packard Luks
Email: joan@thethinktankemporium
David Wollos
Email: david@thethinktankemporium
www.thethinktankemporium.com
Turkey
Animations International
Neslihan Güven Çolak
Email: neslihan@ai-turkey.com
Mob +90 532 5133007
Tel +90 212 351 0196
www.ai-turkey.com
Philippines, Singapore, Malaysia, Indonesia, Thailand, Vietnam, South Korea
Empire Multimedia Corp.
Hubert Co, President
Email: hubert@empiremultimedia.com
Tel 632 722 4311
Tel 632 722 4325
www.empiremultimedia.com
Mexico
Exim Licensing
Jaime Hofman, General Director
Email: jphofman@eximmexico.com.mx
www.eximmexico.com.mx